Disruptive innovations originate in low-end or new-market footholds.
Low-end footholds exist because incumbents typically try and provide their most profitable customers with ever-improving products and services, and they pay less attention to less demanding customers.
In the case of Tecstat we have been working with mom and pop tech support. This is an area that has been neglected by Tecnet, Smart Dolphins, and other competitors. We are actively poaching their customers.